We were taking creatine powder, and it was really hard to stay consistent between the scooping, mixing, and the prep. It was taking nearly 10 minutes every day. When we looked for better options on the market, all we found were sugary gummies or more powders. So we decided to launch CRYO—a 2oz creatine shot that takes 5 seconds instead of 10 minutes to make, making supplements more convenient and easier to stay consistent with.